SEO Basics 2025

Metadata, sitemap, performance, and content—rank better globally.

Core checklist

  • Unique `title` and meta description for every page.
  • Canonical URLs and OpenGraph/Twitter cards.
  • Valid `sitemap.xml` and `robots.txt`; submit to GSC.
  • Fast mobile performance and accessibility.
  • Publish consistently with internal links.

Pro tips

  • Use schema: `FAQPage`, `BlogPosting`, and `Organization` where relevant.
  • Keep URLs human-readable with keywords and hyphens.
  • Earn backlinks via helpful content and partnerships.